Terms & Conditions
Cookie Policy
Effective Date: January 15, 2025
What are cookies?
Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites. If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.
How do we use cookies on our website?
Our website uses cookies to distinguish you from other users of our websites. Cookies are used to ensure that we give you the best experience on our website, and allow us to improve our website. This includes personalizing your property search experience, remembering your preferences, and providing relevant real estate information based on your interests.
We use the following types of cookies:
| Cookie Type | Description |
|---|---|
| Necessary | These are cookies that are essential for the operation of our website. They help make a website usable by enabling basic functions like page navigation, access to secure agent portals, property search functionality, and form submissions. You can set your browser to block or alert you about these cookies, but some parts of the website may not function properly without these cookies. |
| Preferences | These cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language, preferred property search criteria, saved property listings, or the region that you are in. |
| Statistics | Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously. These cookies allow us to recognize and count the number of visitors and to see how visitors move around on our website when they are using it. These cookies help us to improve the way the website works, for example, by ensuring that users are finding property listings and agent information easily. |
| Marketing | Marketing cookies are used to track visitors across websites. The intention is to display real estate advertisements, property recommendations, and agent services that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. |
| Performance/Security | These cookies help improve the performance of our real estate platform and ensure the availability and security of our websites, including protecting sensitive agent and client information. |
| Unclassified | Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies. |
Other Cookie Types
Persistent cookies – These cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
Session cookies – These cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
First Party cookies – These cookies are set by us to give you the best user experience and to make sure our website is performing as it should.
Third-Party cookies – These cookies are set by our third-party providers, such as Google, MLS systems, and real estate service providers. We may use Google Analytics to see how many people visit our site and how they use it, allowing us to make any necessary changes so that you have the best experience possible.
First Party Cookies
| Cookie Name | Cookie Type | Purpose | Duration |
|---|---|---|---|
| CookieConsent | Preferences | Stores the user’s cookie consent state for the current domain. | Persistent |
| JSESSIONID | Necessary | General purpose platform session cookie, used to maintain user sessions for agent portal access and form submissions. | Session |
| property_search_location | Preferences | Provides functionality to the Property Search tool. Remembers the last location searched. | Persistent |
| property_search_criteria | Preferences | Provides functionality to the Property Search tool. Remembers search preferences like price range, property type, and bedrooms. | Persistent |
| property_search_zipcode | Preferences | Provides functionality to the Property Search tool. Remembers the last zip code searched. | Persistent |
| saved_properties | Preferences | Stores user’s saved property listings for easy access during return visits. | Persistent |
| agent_preferences | Preferences | Remembers user preferences for agent communications and contact methods. | Persistent |
| lead_form_data | Necessary | Temporarily stores form data to prevent loss during multi-step lead generation forms. | Session |
| user_location | Preferences | Stores user’s preferred geographic area for personalized property recommendations. | Persistent |
Third-party Cookies
Some of our webpages use third-party services or software, such as maps, online videos, MLS integrations, mortgage calculators, or social networking features. Many of these services may set cookies in your browser.
CloudFlare
CloudFlare’s Cookie Policy CloudFlare’s Privacy Policy
| Cookie Name | Cookie Type | Purpose | Duration |
|---|---|---|---|
| __cfduid | Performance/Security | Used by the content network Cloudflare, to identify trusted web traffic, and to speed up page load times for property listings and images. According to CloudFlare it does not contain any user identification information. | Persistent |
Google Analytics
Google’s Privacy Policy Google’s Cookie Policy Opt out of Google Analytics
| Cookie Name | Cookie Type | Purpose | Duration |
|---|---|---|---|
| _ga | Statistics | Used by Google Analytics to register a unique ID that is used to generate statistical data on how visitors use our real estate website. | Persistent |
| ga* | Statistics | Used by Google Analytics to persist session state and collect visitor statistics. | Persistent |
| _gid | Statistics | Used by Google Analytics to register a unique ID that is used to generate statistical data on how visitors interact with property listings and agent pages. | 24 hours |
| gat_gtag* | Statistics | Used by Google Analytics to throttle request rate for high-traffic property pages. | 1 minute |
Google Maps
Google’s Privacy Policy Google’s Cookie Policy
| Cookie Name | Cookie Type | Purpose | Duration |
|---|---|---|---|
| APISID | Necessary | Google sets cookies on pages that include Google Maps for property location displays. These cookies help measure the number and behavior of Google Maps users viewing property locations. | Persistent |
| HSID | Necessary | Used by Google Maps for displaying property locations and neighborhood information. | Persistent |
| NID | Necessary | Contains a unique ID Google uses to remember your preferences when viewing property maps. | 6 months |
| SAPISID | Necessary | Used by Google for displaying interactive maps on property detail pages. | Persistent |
| SID | Necessary | Contains digitally signed and encrypted records of a user’s Google account ID and most recent sign-in time for map functionality. | Persistent |
| SIDCC | Necessary | Security cookie to protect users’ data from unauthorized access when using map features. | 1 year |
Google Ads / DoubleClick
| Cookie Name | Cookie Type | Purpose | Duration |
|---|---|---|---|
| __gads | Marketing | This cookie is associated with Google Ad Services for displaying relevant real estate advertisements. | Persistent |
| IDE | Marketing | Used by Google DoubleClick for re-targeting, optimization, reporting and attribution of real estate related online advertisements. | 1 year |
| test_cookie | Marketing | Used to check if the user’s browser supports cookies for ad targeting. | 15 minutes |
Facebook Pixel
| Cookie Name | Cookie Type | Purpose | Duration |
|---|---|---|---|
| _fbp | Marketing | Used by Facebook to deliver advertising and track conversions from Facebook ads for real estate services. | 3 months |
| fr | Marketing | Contains a unique browser and user ID, used for targeted advertising for real estate services. | 3 months |
YouTube
| Cookie Name | Cookie Type | Purpose | Duration |
|---|---|---|---|
| VISITOR_INFO1_LIVE | Statistics | Tries to estimate the users’ bandwidth on pages with integrated YouTube videos showing property tours. | 179 days |
| YSC | Statistics | Registers a unique ID to keep statistics of what videos from YouTube the user has seen. | Session |
MLS Integration Services
| Cookie Name | Cookie Type | Purpose | Duration |
|---|---|---|---|
| mls_session | Necessary | Maintains session for MLS property data integration and search functionality. | Session |
| listing_preferences | Preferences | Stores user preferences for property listing displays and sorting options. | Persistent |
Mortgage Calculator Services
| Cookie Name | Cookie Type | Purpose | Duration |
|---|---|---|---|
| calc_session | Necessary | Maintains session data for mortgage and real estate calculators. | Session |
| calc_preferences | Preferences | Remembers user’s preferred calculator settings and loan parameters. | Persistent |
Live Chat Services
| Cookie Name | Cookie Type | Purpose | Duration |
|---|---|---|---|
| chat_session | Necessary | Enables live chat functionality with La Rosa agents and support staff. | Session |
| chat_history | Preferences | Stores chat conversation history for returning visitors. | 30 days |
How to manage and delete cookies
You can restrict or block cookies which are set during your use of the website by changing your browser’s settings. Some pages and features may not work if you completely disable cookies, but many third-party cookies can be safely blocked.
Browser Settings
Most web browsers allow you to:
- See what cookies you have and delete them on an individual basis
- Block third party cookies
- Block cookies from particular sites
- Block all cookies from being set
- Delete all cookies when you close your browser
Specific Browser Instructions
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Cookies and site permissions > Cookies and site data
For detailed instructions, check your browser’s help section or visit www.allaboutcookies.org for comprehensive guidance.
Impact of Disabling Cookies
Please note that if you disable cookies, some features of our website may not function properly, including:
- Property search preferences and saved searches
- Saved property listings
- Agent contact preferences
- Personalized property recommendations
- Lead generation forms
- Live chat functionality
Updates to Cookie Policy
We reserve the right to modify this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Effective Date” at the top of this policy.
It is your responsibility to regularly review this Cookie Policy to stay informed about our cookie practices. Your continued use of our website after any changes to this Cookie Policy will constitute your acceptance of such changes.
Contact Information
If you have any questions about this Cookie Policy or our use of cookies, please contact us at:
La Rosa Real Estate
- Email: privacy@joinlarosa.com
- Phone: +1 (321) 394-8827
- Address: 1420 Celebration Blvd Suite 200, Celebration, FL 34747
This Cookie Policy was last updated on January 15, 2025.