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Success starts here

Real Stories. Real Success.

At La Rosa, we don’t just talk about results—we show them. From new agents breaking records to seasoned pros scaling new heights, our success stories speak for themselves. See how our model empowers real growth, real fast.

Our Story

“Success is not just about what you achieve, but about the impact you make along the way. At La Rosa, we believe in growing together, supporting each other, and making a difference every day.”

Joe La Rosa

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What Sets Us Apart

01
Your Business, Your Vision
At La Rosa Realty, we believe in empowering agents, not micromanaging them. Our flexible framework lets you design your ideal real estate business—whether that's building a high-volume team, specializing in luxury properties, or focusing on your local community. You bring the drive, we provide the foundation. Work from anywhere, set your own schedule, and create the career that fits your life.
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02
Generous Splits That Reward Your Hustle
Your commission shouldn't disappear into endless fees and splits. At La Rosa, we offer competitive commission structures that actually let you keep what you earn. With transparent pricing, no hidden costs, and industry-leading splits, you'll see the direct reward of your hard work. Plus, our performance incentives mean the more you succeed, the more you take home.
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03
Resources That Accelerate Success
From your first day to your hundredth closing, La Rosa provides the tools and training you need to thrive. Access our comprehensive onboarding program, weekly strategy sessions with top producers, cutting-edge marketing platforms, and transaction management systems that handle the busywork. We invest in your growth with ongoing education, tech support, and real-time coaching—so you can focus on what matters: serving clients and closing deals.
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04
A Team That Feels Like Family
Real estate can be isolating, but not at La Rosa. You're joining a tight-knit community of professionals who genuinely want to see each other win. Share leads, brainstorm solutions, and celebrate milestones together. Our collaborative culture means experienced agents mentor newcomers, and everyone has access to our leadership team. When you succeed, we all succeed—and that's how we like it.
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01
Elevate
Our Elevate Program provides enhanced support in admin, tech, and operations for teams ready to scale. We want to understand your team's culture and performance to tailor the right resources for your success.
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02
Flourish
The Flourish Program eases your transition to La Rosa Realty while preserving your team's identity and momentum. If you're looking for a brokerage partner that values collaboration and growth, let's talk about your team's future.
Are you a Candidate?
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Empower Your Real Estate Future
The La Rosa Way

At La Rosa Realty, we empower our agents with multiple pathways to success. Whether you’re looking to build your business, expand into new markets, or create long-term wealth, we provide the tools, support, and opportunities to help you grow.

Growth Opportunities

Expand your business with innovative tools and a network of successful professionals.

Join a community that fosters growth and success at every step of your journey.
Unrivaled Support

Experience dedicated mentorship and resources tailored to elevate your real estate career.

Our Commission Plans

We believe in the power of choice. That is why we have plan options according to your needs:

* Fees are based on region. ** You have the ability to pass the transaction fee on to your clients. ***Lofty CRM offered at a partners discount of $14.99/month.

Curious? We've Got Answers

Where does La Rosa Realty operate?

La Rosa Realty has a strong presence across Florida, with offices serving Orlando, Tampa, Miami, Jacksonville, and surrounding markets. We're expanding into Georgia and the Carolinas in 2025. To see all of our current locations and coverage areas, click here.

Do I need an active real estate license to join La Rosa?

Yes, an active real estate license is required to join La Rosa Realty as an agent. If you're currently working toward your license, reach out to us—we'd love to connect and discuss your future with our team.

What support do you offer for new agents?

La Rosa provides comprehensive support for newly licensed agents through our LaunchPad Program. New agents are paired with an experienced mentor in their local market who provides guidance, accountability, and real-world training. You'll also have access to our weekly training sessions, transaction coordinators, and on-demand educational resources to help you close your first deals with confidence.

Who is joining La Rosa Realty?

Individual agents, producing teams, and even independent brokers are choosing La Rosa. Whether you're a solo agent looking for better support, a team leader seeking more flexibility, or an experienced broker wanting a collaborative environment—we have a place for you.

What does your commission structure look like?

La Rosa Realty offers industry-leading commission splits with transparent terms. Our competitive plans reward production and loyalty, with no complicated tiers or hidden fees. We also offer performance bonuses and team-building incentives. To learn more about our specific commission plans and earning potential, schedule a confidential consultation with our leadership team.

What technology and tools do you provide?

All La Rosa agents receive complimentary access to:

  • Professional CRM with automated follow-up
  • Custom branded marketing materials and templates
  • Transaction management platform
  • MLS access and showing tools
  • Lead generation support
  • Professional website and IDX integration
  • Social media content library
How do I get started?

Ready to join the La Rosa family? Talk to the agent who referred you, reach out to your local La Rosa office, or use our contact form to schedule a conversation with our recruiting team. We'll answer all your questions and help you determine if La Rosa is the right fit for your career goals.

Do you offer training for experienced agents too?

Absolutely! Our professional development never stops. Experienced agents have access to advanced strategy sessions, leadership training, luxury market certification, negotiation workshops, and exclusive mastermind groups with our top producers. Growth is a lifelong journey at La Rosa.

What makes La Rosa different from other brokerages?

At La Rosa, you're not just a number—you're part of a family-oriented culture where collaboration trumps competition. We combine the support and resources of a large brokerage with the personal touch of a boutique firm. Our agents stay because of the relationships, the support, and the genuine care we have for each other's success.

Are you ready to build your legacy?

At La Rosa, we equip entrepreneurs like you with top-tier training, cutting-edge tools, and a dynamic network of professionals all cheering for your success. Streamline your operations and unlock more time to grow your business—join our thriving community today and turn your vision into reality!

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