Leadership Team

Joe La Rosa

Founder & CEO

  • Board of Directors, NAR.
  • Multi Company Entrepreneur.
  • Life and Business Development Coach.
  • Philanthropist.
  • 18 years real estate experience.
Deana La Rosa

Chief Operating Officer

  • Former CEO, Financial Analyst, QA manager in Lending and Software Development Industries.
  • 25 years experience in managing teams and projects in finance and technology.
  • Philanthropist.
Alex Santos

Chief Technology Officer

  • BS Computer Science.
  • 25+ Years Web Development & Technology Solutions with experience creating secure and scalable web applications.
Tiffany Polite

Director of Coaching

  • 5+ years in Real Estate industry as Agent and coach.
  • 10 years of management and coaching experience.
Pedro Aguilar

Director of Education

  • 7+ years in the Real Estate industry as Agent and coach.
  • 10+ years as Instructor for U.S. Marine Corps Recruiting to drive recruiting goals throughout nationwide Recruiting Stations.
Laverne Grajales

Managing Broker

  • With over 11 years at La Rosa, she currently serve as the Managing Broker overseeing 11 corporate offices.
  • Active contributor to the Osceola County Association of Realtors as a member of the Brokers Committee.
  • On the board of both the La Rosa Foundation and Housing for All, dedicated to advancing community initiatives.

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