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Rosa Urena

Professional Licensed Realtor

About Rosa Urena

Rosa Urena is a professional real estate agent with La Rosa Realty.

With over 10 years of experience in residential real estate, Rosa has built a strong reputation for delivering exceptional service to sellers, buyers, and investors alike. Holding a Bachelor’s degree in Psychology and an Associate degree in Business Administration, Rosa brings a unique blend of interpersonal skills, analytical thinking, and business acumen to every transaction.

Before venturing into real estate, Rosa gained valuable experience in the finance and insurance industries, which provides a solid foundation for understanding market trends and helping clients make informed decisions.

In addition to her professional expertise, Rosa is passionate about global travel, and exploring diverse cultures. She is also an avid ballroom dancer, finding joy in the rhythm and artistry of dance.

An active member of several professional organizations, Rosa is involved with the National Association of Realtors, Orlando Regional Realtors Association. She also finds strength and community through her faith in God.

A proud mother of two adult children, Rosa is dedicated to helping individuals and families achieve their real estate goals with integrity and care.

  • Specializations:
    Buyer’s Agent | Buyers Investment | Real Estate Relocation | Specialist Residential Real Estate | Seller’s Agent



Join me at La Rosa Realty

Reach out to me today to learn how.
FAMILY. PASSION. GROWTH. #bluepassion

Redefine Your Real Estate Future with La Rosa

Partner with a brokerage that’s revolutionizing real estate. With 100% commissions, cutting-edge technology, and a family-like community, we empower you to lead the industry and achieve unparalleled success.

Growth Opportunities

Expand your business with innovative tools and a network of successful professionals.

Join a community that fosters growth and success at every step of your journey.
Unrivaled Support

Experience dedicated mentorship and resources tailored to elevate your real estate career.

Commission Plans

We believe in the power of choice. That is why we have plan options according to your needs:

* Fees are based on region. ** You have the ability to pass the transaction fee on to your clients. ***Lofty CRM offered at a partners discount of $14.99/month.

Marketing & Technology

At La Rosa, we equip our agents with a comprehensive suite of advanced marketing and technology tools, valued at over $7,000 annually.

La Rosa Podcasts.

Discover new strategies, network with industry leaders, and unlock your full potential.

CEO Mindset Podcast

Joe La Rosa sits down with real estate icon Ricky Carruth to uncover what it really takes to build a legacy in today’s market

From Homeless to Millionaire Agent | Joe La Rosa x Ricky Carruth
From Wife, Mother & Entrepreneur to COO—The Legacy We’re Building
From Agent to CEO: The Vision Behind NASDAQ: LRHC | Joe La Rosa
Welcome to a New Chapter!

Real Stories. Real Success.

At La Rosa, we don’t just talk about results—we show them. From new agents breaking records to seasoned pros scaling new heights, our success stories speak for themselves. See how our model empowers real growth, real fast.

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